The Map Before the Build
Most content fails because it targets the wrong query. We find the ones you can win and that are actually worth winning.
Everything in Keyword Research
Intent clustering
Queries grouped by what the searcher actually wants, not by keyword string similarity.
Competitor gap analysis
Every term your three closest rivals rank for and you do not.
Commercial scoring
Each keyword scored on revenue potential, not just monthly volume.
Difficulty modelling
Realistic difficulty based on your current authority, not a generic score.
Content mapping
Every cluster mapped to a URL — new page, existing page or consolidation.
Prioritised roadmap
A publishing order sequenced by effort against expected return.
Our Four-Step Process
Seed & expand
We start from your products and your customers’ language, then expand with tools and SERP data.
Cluster by intent
Queries are grouped by intent so one page can target a whole cluster instead of one term.
Score & prioritise
Each cluster is scored on difficulty, volume and commercial value against your authority.
Map to URLs
Every cluster gets a target URL and a brief, ready for a writer to pick up.
What lands in your inbox
Every engagement ships the same artefacts, so you always know what you paid for.
- Full keyword database with intent labels
- Competitor gap report against three rivals
- Cluster-to-URL content map
- Difficulty scoring against your domain
- Prioritised 90-day publishing roadmap
- Content briefs for the top ten clusters
Keyword Research Questions
Usually yes. Most lists are volume-sorted exports. The value is in the clustering, the commercial scoring and the mapping to URLs.
Ahrefs and Semrush for data, plus manual SERP analysis. Tools give volume; humans read intent.
Two weeks for most sites. Large ecommerce catalogues take three to four.
The initial map is a one-off. We refresh it quarterly on retainer as rankings and the SERP change.
Yes, and it matters more. Difficulty scoring against a zero-authority domain stops you writing thirty posts that can never rank.
Ready to Get Started?
Tell us your target pages and we will send a plan within 24 hours.
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